THE ART OF THE ADVANTAGE

Author : Kaihan Krippendorff

KSh 2200

Main Material: Paperback

Publisher: Cengage Learning, Inc

ISBN: 9781587991783

EAN/UPC/ISBN: 9781587991783

Published: 9-Jan-2004

Size: 234 x 156 (mm)

Weight: -

Language: -

Availability: Out Of Stock

This work brings to life 36 centuries-old Chinese stratagems and explains how they can be applied to corporate or personal strategy. Using actual case studies, the author shows how companies who have used these Eastern strategies can get an edge on their Western competitors. Like Sun Tzu's immensely popular "Art of War", "The Art of the Advantage" uses political and military lessons to teach Western leaders about the Eastern philosophy of competing in the marketplace.

At a time when companies are needing to compete on every level: price, strategy, distribution, manufacturing, customer service, R&D and operations, gaining any type of advantage is enormously important for a company's ultimate success. Crafted and proven in the past, yet still pertinent for business today, these 36 stratagems are a valuable asset in the game of business.

ISBN No : 9781587991783

Publisher : Cengage Learning, Inc

Main Material : Paperback

  • Classifications: Business strategy,
  • Readership:Professional & Vocational
  • Format: Paperback 288 pages, Illustrations

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