MASS MEDIA RESEARCH

Author : Roger D. Wimmer | Joseph R. Dominick

KSh 4930

Main Material: Paperback

Publisher: Cengage Learning, Inc

ISBN: 9781285074603

EAN/UPC/ISBN: 9781285074603

Published: 1-Jan-2013

Size: 232 x 188 (mm)

Weight: 720g

Language: -

Availability: Out Of Stock

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, International Edition shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research.

It also fully integrates social media coverage, ethics, and the impact of merging technology.

ISBN No : 9781285074603

Publisher : Cengage Learning, Inc

Main Material : Paperback

  • Classifications: Media studies,
  • Readership:Tertiary Education (US: College)
  • Format: Paperback 496 pages

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