Author : Thomas Maier | Thomas Maier | Thomas Maier
Main Material: Paperback
Publisher: Cengage Learning, Inc
ISBN: 9781439057377
EAN/UPC/ISBN: 9781439057377
Published: 17-Apr-2009
Size: 254 x 203 (mm)
Weight: 884g
Language: -
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Availability: Out Of Stock
Welcome to Hospitality: An Introduction, International Edition provides a detailed description of the many facets of the Hospitality and Tourism sector, including Tour and Travel, Hotels, Restaurants, Culinary, Casino Operations, Cruises, and the Recreation and Leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry's evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management.
ISBN No : 9781439057377
Publisher : Cengage Learning, Inc
Main Material : Paperback