ISE WELCOME TO HOSPITALITY ED 3 - CHON

Author : Thomas Maier | Thomas Maier | Thomas Maier

KSh 7330

Main Material: Paperback

Publisher: Cengage Learning, Inc

ISBN: 9781439057377

EAN/UPC/ISBN: 9781439057377

Published: 17-Apr-2009

Size: 254 x 203 (mm)

Weight: 884g

Language: -

Availability: Out Of Stock

Welcome to Hospitality: An Introduction, International Edition provides a detailed description of the many facets of the Hospitality and Tourism sector, including Tour and Travel, Hotels, Restaurants, Culinary, Casino Operations, Cruises, and the Recreation and Leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry's evolution toward increased internationalization and integration.

Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management.

ISBN No : 9781439057377

Publisher : Cengage Learning, Inc

Main Material : Paperback

  • Classifications: Careers guidance
  • Readership:Professional & Vocational
  • Format: Paperback 560 pages

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