ISE FOR CREATIVE STRATEGY IN ADVERTISING

Author : A.Jerome Jewler | Bonnie Drewniany

KSh 5620

Main Material: Paperback / softback

Publisher: Cengage Learning, Inc

ISBN: 9781285080277

EAN/UPC/ISBN: 9781285080277

Published: 1-Jan-2013

Size: 254 x 204 (mm)

Weight: 592g

Language: -

Availability: Out Of Stock

CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving.

Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

ISBN No : 9781285080277

Publisher : Cengage Learning, Inc

Main Material : Paperback / softback

  • Classifications: Advertising
  • Readership:Tertiary Education (US: College)
  • Format: Paperback / softback 336 pages

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