Author : A.Jerome Jewler | Bonnie Drewniany
Main Material: Paperback / softback
Publisher: Cengage Learning, Inc
ISBN: 9781285080277
EAN/UPC/ISBN: 9781285080277
Published: 1-Jan-2013
Size: 254 x 204 (mm)
Weight: 592g
Language: -
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Availability: Out Of Stock
CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
ISBN No : 9781285080277
Publisher : Cengage Learning, Inc
Main Material : Paperback / softback