FOUNDATIONS OF MARKETING

Author : O.C. Ferrell | William M. Pride

KSh 14320

Main Material: Paperback / softback

Publisher: Cengage Learning, Inc

ISBN: 9781285429779

EAN/UPC/ISBN: 9781285429779

Published: 13-Jan-2014

Size: 218 x 276 x 24 (mm)

Weight: 1146g

Language: -

Availability: Out Of Stock

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world.

Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.

ISBN No : 9781285429779

Publisher : Cengage Learning, Inc

Main Material : Paperback / softback

  • Classifications: Sales & marketing
  • Readership:General (US: Trade)
  • Format: Paperback / softback 576 pages

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