Author : O.C. Ferrell | William M. Pride
Main Material: Paperback
Publisher: Cengage Learning, Inc
ISBN: 9780538756372
EAN/UPC/ISBN: 9780538756372
Published: 21-Mar-2010
Size: 276 x 217 (mm)
Weight: 1120g
Language: -
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Availability: In Stock
"Marketing Foundations, 4/e, International Edition" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the fourth edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and, Opening Vignettes that feature engaging companies intended to spark student interest.
ISBN No : 9780538756372
Publisher : Cengage Learning, Inc
Main Material : Paperback
FOUNDATIONS OF MARKETING
KSh 14320.00